Quartile
Quartile is an AI-driven retail media optimization platform that helps brands and agencies automate and scale their advertising across Amazon, Walmart, Instacart, Google Shopping, and Criteo . Founded in 2018 and headquartered in New York City, Quartile manages over 2billioninannualadspend across 5,000+brands globally,drivingmorethan11 billion in annual sales . Unlike basic PPC tools, Quartile uses patented machine learning with a single-keyword campaign architecture and hourly bidding powered by Amazon Marketing Stream data to maximize performance while minimizing manual work . We provide complete Quartile setup, integration, and ongoing management services to help you automate campaign optimization, reduce wasted spend, and scale your retail media ROI profitably.
What We Do For You
- Account Configuration & Quote Negotiation – Assist with Quartile's custom quote process (pricing not publicly disclosed), handle discovery calls, and negotiate optimal pricing based on your ad spend and channel requirements .
- Data Integration – Connect your marketplace accounts including Amazon Seller/Vendor Central, Walmart, Instacart, Google Shopping, and Criteo .
- COGS & Margin Setup – Input landed costs and Cost of Goods Sold so Quartile's AI optimizes for profitability, not just ACoS .
- Team Training – Train your staff on Quartile workflows, dashboard navigation (Power BI-based), and best practices for AI-driven campaign management .
- Single-Keyword Campaign Architecture – Leverage Quartile's patented approach that automatically structures Sponsored Ads into highly granular single-keyword campaigns for maximum control over bids, budgets, and placements .
- AI-Powered Hourly Bidding – Use Amazon Marketing Stream data to perform automated hourly bid adjustments, constantly optimizing to hit ROAS or ACoS targets while reducing wasted spend .
- Goal-Based Optimization – Set performance targets (ACoS, ROAS, profit margins) and let Quartile's AI handle bid adjustments, budget allocation, and keyword targeting automatically .
- Automated Keyword Harvesting & Negative Targeting – Continuously mine search term data to add new converting keywords and negate poor performers, reducing manual spreadsheet work .
- Amazon DSP Management – Run programmatic display, video, and off-Amazon campaigns with Quartile's DSP integration (available as an add-on) .