Perpetua
Perpetua is a leading ecommerce advertising platform that helps brands and agencies automate and optimize their retail media campaigns across Amazon, Walmart, Instacart, and other major marketplaces . Unlike basic PPC tools, Perpetua uses AI-powered bid optimization, automated keyword harvesting, and goal-based campaign management to drive higher sales while lowering ACOS . The platform supports Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns, offering a “set‑it‑and‑forget‑it” approach for busy sellers . We provide complete Perpetua setup, integration, and ongoing management services to help you maximize advertising ROI, automate campaign optimization, and scale your retail media performance profitably.
What We Do For You
- Account Configuration – Complete Perpetua account setup including marketplace connections (Amazon Seller/Vendor Central, Walmart, Instacart), user roles, and campaign preferences .
- Goal-Based Campaign Structure – Set up Universal, Brand-Based, or Advanced targeting goals based on your business objectives. Each goal automatically creates multiple campaigns (Auto, Keyword, PAT) optimized for different targeting strategies .
- Target ACOS Setup – Configure your target Advertising Cost of Sale (ACOS) per goal, allowing Perpetua's algorithm to automatically adjust bids and budget allocation .
- Data Migration – Import existing campaigns from Amazon Advertising Console or other platforms using Perpetua's campaign takeover feature, which respects existing campaign structures while adding optimization layers .
- Team Training – Train your staff on Perpetua workflows, dashboard navigation, goal management, and performance reporting .
- AI-Powered Bid Optimization – Leverage Perpetua's intelligent algorithms that work 24/7 to adjust bids based on real-time performance data, automatically moving budget to top-performing keywords and products .
- Automated Keyword Harvesting – Auto campaigns continuously explore new keyword opportunities; high-performing keywords are automatically harvested into manual keyword campaigns for sustained growth .
- Keyword Accelerator Management – For classic goals, use Keyword Accelerator to quickly scale high-potential keywords by temporarily increasing bids and budgets .
- Brand Defense Strategy – Set up branded targeting campaigns to protect your own brand keywords from competitors and dominate your search space .