Informed.co
Informed.co (formerly known as Appeagle) is an AI-driven repricing platform designed specifically for Amazon and Walmart sellers who want to maximize profitability, not just chase the lowest price . Founded to address the needs of professional sellers, Informed.co combines automated repricing, profit-first algorithms, competitor filtering, and real-time marketplace synchronization into a platform built on the philosophy that winning the Buy Box should never come at the expense of margins . Unlike basic repricers that trigger price wars, Informed.co uses proprietary “Buy Box price elevation technology” to help sellers maintain competitive positioning while protecting profitability . We provide complete Informed.co setup, strategy configuration, and ongoing management services to help Amazon and Walmart sellers automate pricing decisions, win the Buy Box profitably, eliminate manual spreadsheet work, and scale operations without margin erosion.
What We Do For You
- Account Configuration & Plan Selection – Complete Informed.co account setup including marketplace connections, user preferences, and plan selection (Basic, Premium, or Enterprise) based on your business size and requirements .
- Marketplace API Connection – Securely connect your Amazon Seller Central and/or Walmart Marketplace accounts through official APIs. Amazon listings typically download within 30-45 minutes, Walmart within 60 minutes .
- Strategy Selection & Setup – Configure your default repricing strategy, which determines how your items will reprice. This initial strategy becomes the default for your marketplace, meaning all new listings pulled in will be assigned to this strategy .
- SKU & Inventory Import – Automatically populate your account with existing listings from connected marketplaces for immediate visibility .
- Team Training – Train your staff on Informed.co workflows, strategy configuration, competitor filtering, and performance analytics.
- Minimum & Maximum Price Setup – Configure your min price (the lowest total price you're willing to sell an item — Informed.co will not reprice without a min price set) and max price (optional but helps maximize profit) .
- Calculated Min/Max Prices (Amazon Only) – Set up ROI, Profit Margin, or Fixed Profit calculations where Informed.co automatically pulls in your Amazon fees when calculating optimal price ranges. This is the recommended method for Amazon sellers .
- Formula-Based Min/Max Prices – For Walmart sellers or custom scenarios, create formulas using cost price, percentage of cost, fixed amounts, and/or shipping costs to calculate repricing boundaries .