Skai
Skai is the leading omnichannel advertising platform for commerce media, uniquely enabling enterprise brands and agencies to run data-driven programs across retail media, search, and social from a single, unified interface . Formerly known as Kenshoo, Skai has evolved into the only platform that seamlessly integrates omnichannel commerce media, combining first-party advertiser data, publisher insights, competitive intelligence, digital shelf data, and more . Trusted by over 8,000 brands and agencies including PepsiCo, Adidas, DoorDash, Sony, Philips, and Estée Lauder, Skai integrates with 300+ media and commerce platforms including Amazon Ads, Walmart Connect, Google, Meta, TikTok, Instacart, Criteo, and Pinterest . We provide complete Skai setup, integration, and ongoing management services to help enterprise organizations unify their media strategy, leverage AI-powered optimization, and drive measurable growth across every customer touchpoint.
What We Do For You
- Account Configuration & Contract Negotiation – Assist with Skai's enterprise sales process, negotiate optimal pricing (reported starting at ~$95,000/year for standard plans), and configure user roles and permissions .
- Multi-Channel Integration – Connect all your media channels including Amazon Ads, Walmart Connect, Instacart, Google, Microsoft, Meta, TikTok, Pinterest, Snap, Criteo, and 300+ retail media networks .
- First-Party Data Integration – Upload and integrate CRM data, customer segments, and first-party audiences for advanced targeting capabilities.
- Team Training – Train your media buying and analytics teams on Skai's comprehensive platform, including campaign management, reporting, and AI-powered features.
- Omnichannel Campaign Orchestration – Manage search, social, retail media, and programmatic campaigns across all connected channels from a single dashboard .
- AI-Powered Bid Optimization – Leverage Skai's algorithmic bidding engine that optimizes bids in real-time based on performance goals, inventory levels, and competitive signals .
- Budget Forecasting & Pacing – Predict spend outcomes and automatically distribute budgets based on channel performance and campaign goals .
- Dayparting & Schedule Management – Configure granular scheduling for when ads run, optimizing for peak shopping hours and seasonal events.
- Cross-Channel Budget Allocation – Dynamically shift budgets between channels based on real-time performance to maximize overall ROAS.
- First-Party Audience Activation – Leverage CRM data, customer lists, and website visitor data for precision targeting across all connected platforms.